Mass Communication: Changing the World

Mass Communication: Changing the World
Editorial & Column Writing



The world needs change. There is no doubt in saying that. With the rising domination of technology in the world, we are subconsciously putting our lives in the hands of machines. We are risking the essence of humanity by allowing technology to empower mankind. It is inevitable, yes. But Adamson University, a private Catholic institution believes, otherwise, that even with the danger carried by technology, the future generation can still bring about change. In fact, technology can be helpful if only used with proper principle. And the major course responsible for that is Mass Communication.

Mass Communication deals with the science of manipulating the media. Media, especially of today, is considered one of the most powerful elements to bring about change. Yet, in our present time, it is used rather erroneously. Instead of using it for the betterment of mankind, it is being maneuvered to lead us all to sin and deception. But now, it’s time to change all that. For people who believe that there is still hope for a better world, learning the science of communication is the first step. Since media is one essential factor that influences culture, why not start building change in that area? It is undoubtedly an ambitious dream. To penetrate to the media world holding on to the hope that one day you can change its faulty ways. But that’s what distinguishes Mass Communication from other courses, you only need to be an excellent communicator and gradually you will open new avenues for change. Good communication is your primary weapon to lead and motivate people to the right path. Mass Communication in Adamson University not only teaches the mechanics of being a successful media personality one day but also educates and encourages students to trigger moral change in the society.

Now is the best time to change. Though it may take a long time for the change to be done, do not lose hope. Because we believe that no matter how hard and how long it takes, honest and upright media can still be attained if only people learn how to value good and honest communication.

“Whoever controls the media--the images--controls the culture.”
-- Allen Ginsberg